‘Law & Order improved Friday, ‘Jay Leno’ matched his demos

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Friday, 11-13-09, At 8 p.m. ET, “Law & Order” averaged a 1.7 rating, 6 share in adults 18-49 and 7.5 million viewers overall.  In the time period, “Law & Order” finished #2 among the major networks in 18-49 and total viewers and #1 in men 18-49 and 25-54.  “Law & Order” improved on NBC’s average in this time period during the traditional 2008-09 season by 42% in 18-49 (1.7 vs. 1.2) and 70% in total viewers (7.504 million vs. 4.417 million).   


At 9 p.m. ET, “Dateline NBC” averaged a 1.7/5 in adults 18-49 and 7.3 million viewers overall.  “Dateline” matched its highest 18-49 rating since October 2.  In the time period, “Dateline NBC” ranked #2 among the major networks in adults 18-49, adults 25-54 and total viewers and was #1 among men 18-49 (tie) and men 25-54.

From 10-11 p.m. ET, “The Jay Leno Show” averaged a 1.2/4 in adults 18-49, a 1.5/4 in adults 25-54 and 4.7 million viewers overall.  Competition in the time period included CBS’s “Numb3rs” and ABC’s “20/20.”

“The Jay Leno Show” matched its 18-49 and 25-54 ratings of the prior Friday and was up 2 percent in total viewers (4.7 million vs. 4.6 million) and 11 percent in adults 18-34 (1.0 rating vs. 0.9). 

Comparisons with Jay Leno’s 2008-09 average at 11:35 p.m. ET on “The Tonight Show with Jay Leno” are: in adults 18-49, 1.2 vs. 1.4; adults 25-54, 1.5 vs. 1.8; and total viewers, 4.7 million vs. 5.1 million.  Comparisons with NBC’s Monday-through-Friday 10-11 p.m. ET non-sports average over the 52 weeks prior to Jay’s debut are: in adults 18-49, 1.2 vs. 2.2; adults 25-54, 1.5 vs. 2.7; and total viewers, 4.7 million vs. 6.9 million.

In Late-Night Local People Meters Friday night:

Conan O’Brien (1.0/4 in 18-49 in local people meters) beat CBS’s LATE SHOW (0.8/3) in Nielsen’s 24 local markets with People Meters.

At 12:35 a.m., Jimmy Fallon (0.7/4 in 18-49 in local people meters) topped CBS’s LATE LATE SHOW (0.5/3).

(source: data and information provided by NBC)