'Law Order: SVU' NBC's only strength Wednesday


From 8-10 p.m. ET, “Minute To Win It” (1.8/5 in adults 18-49, 6.1 million viewers overall) generated exceptional growth from its first half-hour through its fourth, increasing by 108 percent in 18-49 rating (to a 2.5 from a 1.2) and by 74 percent or 3.4 million persons in total viewers (8.0 million vs. 4.6 million) in a highly competitive time period that included Fox’s “American Idol,” ABC’s “Modern Family” and premiere of “Mr. Sunshine” and CBS’s “Live To Dance” finale and “Criminal Minds.”   

At 10 p.m. ET, “Law & Order: Special Victims Unit” (2.6/7 in adults 18-49, 8.1 million viewers overall) won the hour among ABC, CBS and NBC in adults 18-49, as well as men and women 18-49 and adults men and women 18-34. 

Versus NBC’s averages in the time period last season, “SVU” was up 37 percent in 18-49 rating (with a 2.6 vs. a 1.9) and up 25 percent or 1.6 million persons in total viewers (8.086 million vs. 6.456 million). 

From its first half-hour to it second, “SVU” grew by 4 percent in 18-49 rating (to a 2.7 from a 2.6) and by 5 percent in total viewers (to 8.3 million from 7.9 million) while rival dramas on ABC and CBS were declining half-hour to half-hour in both categories.

In the 10:30 lead-in to local news, “Law & Order: Special Victims Unit” tied for #1 in the key news demo of adults 25-54 (3.1 rating each for “SVU” and CBS’s “Blue Bloods”), erasing a CBS lead of 14 percent in the prior half-hour (2.9 for “SVU” vs. a 3.3 for “Blue Bloods”). 

“SVU” was also #1 among ABC, CBS and NBC at 10:30 in women 25-54; adults, men and women 18-49; and adults, men and women 18-34.

(source: NBC)