LBI's Don Cheto debuts in two Central Cali markets


Liberman Broadcasting’s No. 1 rated Hispanic morning drive radio program, “El Show de Don Cheto,” has been added to San Joaquin Broadcasting’s KSTN, La Poderosa KSTN, 107.3 FM (Sacramento-Stockton-Modesto); and Wolfhouse Radio Group Inc.’s KEXA, La Jefa 93.9 FM (Salinas-Monterey-Santa Cruz).

Additionally, the show, which back in April entered into a syndication agreement with Sinclair Communications to air “Don Cheto” on Exitos 98.7 KXTS in the Santa Rosa, Calif. market, recently jumped to become the top morning show among adults aged 25-54, growing from a 0.7 to a 4.4 in the 2009 spring ratings period.