LDR Interactive announced the addition of two new executives to its TopicPulse (www.topicpulse.com) leadership team. Hank McMonigle joins the team as Vice President, Sales for TopicPulse and Dana Hall joins as TopicPulse Support and Client Services Manager.
McMonigle and Hall will lead client development and service for TopicPulse, LDR Interactive’s ground-breaking real-time social media monitoring system for local newsrooms and content producers. TopicPulse scans social media including Twitter and Facebook, blogs, comment/message boards, and news sources to track trending topics in a local market. Through a user-friendly dashboard, stations access trending video and images and identify the primary demo (gender and age group) most engaged with a topic on social media. TopicPulse also features a “glance” screen, which can be utilized as a “heads up display” of local trending topics and a Tweet Map, enabling producers to create hyper-local content based on up-to-the-minute social trends.
McMonigle brings more than 30 years of experience in the media industry to TopicPulse, most recently serving as Vice President/General Manager at NextMedia Group in Dallas.
Dana Hall is a veteran broadcast and music industry journalist. In her years as a writer, she covered formats ranging from Urban, Hip-Hop, Gospel, Rhythmic, and Top 40 for Radio & Records, Billboard Airplay Monitor, and Radio-Info.com. Most recently, as the Executive Editor at Radio-Info.com, she led a team of writers and journalists that covered all formats in radio, as well as the broadcast media’s growth into the digital realm.