Lenders One Mortgage campaign using radio, TV


The members of Lenders One Mortgage Cooperative, a national alliance of mortgage bankers, has launched a national promotional campaign featuring video, still images and audio from the film The Wizard of Oz. For the campaign, which is titled The Brains, the Courage and the Heart to Make Your Dreams Come True, Lenders One members can develop customizable flyers, direct mail materials and print ads as well as Web site splash pages and online banner ads. Additionally, they have access to sound bites and video to create 30- or 60-second TV commercials and two 30-second radio spots. Lenders One also has made available templates for designing counter cards, table tents, coffee mugs and even 5-foot lobby displays.