Lexus has partnered with multi-platinum recording artist Alicia Keys, supporting the 32-city, U.S. Lexus Presents the Alicia Keys “As I Am” Tour, kicking off in Hampton, VA on 4/18 and concluding at Madison Square Garden in New York City on 6/18.
Through this partnership, Lexus and Alicia Keys have joined together in a dedicated philanthropic effort to benefit children across the country. Both Lexus and Keys have played a major role in improving children’s lives, and as the Tour launches they will work to raise awareness for youth-driven charitable initiatives with an emphasis on reaching local communities nationwide.
This sponsorship represents an opportunity for Lexus to support the arts while introducing Keys’ fans to Lexus vehicles.
The relationship between Lexus and Alicia Keys was driven by Walton | Isaacson, the AOR for Lexus’ African American advertising.