The sale of WESV-LP, serving the lucrative Chicago DMA from its perch in Palatine IL, is complete. The station was sold by Trinity Broadcasting Network, and was picked up by Liberman Broadcasting. According to Kalil & Co., which brokered the deal, the price was $1.25M.
Kalil’s Lou McDermott earlier noted that the deal was particularly attractive to Liberman since it supplies entrée into a difficult-to-enter market. It was filed in the early part of the year, arriving at the FCC on 2/23/10. At that time, the call letters were W40BY.
Besides being the #3 DMA in terms of total population, Chicago is also #6 in terms of Hispanic population, making it a no-brainer acquisition for the Hispanic-oriented buyer. MVPDs who wish to sell subscriptions to that particular demographic should have plenty of incentive to add the low power outlet to their channel lineups.