LBI Media’s Estrella TV announced impressive ratings results in the Nielsen Media Research’s November Sweeps period, delivering a consistent Number 2 ranking among Hispanic Television networks in primetime and early fringe time periods. Additionally, Estrella TV specials captured the Number 1 slot in primetime among key demographics.
From 3:00 p.m. to 11:00 p.m. weekdays, Estrella TV ranked as the Number 2 broadcaster among Hispanic adults 18-34, 18-49 and 25-54, according to Nielsen. Estrella TV’s November Sweeps results put the network ahead of Univision’s TeleFutura by as much as 64 percent during the key time period of primetime and early fringe, Monday through Friday. During this broadcast time period, Estrella TV topped Telemundo’s ratings by as much at 100 percent. Estrella TV’s primetime programming block ranked Number 2, generating a 2.2 rating with adults 25-54, and a 1.9 rating with Hispanic adults 18-49, all in the Los Angeles market.