Liberty Mutual Bumps Up Its Radio Spots


by Diana Stokey, Media Monitors

Liberty Mutual Insurance is back as a Top 10 advertiser at local radio

The insurer took 10th place, with 16,803 spots, in the most recent Media Monitors Radio Spot Ten report.

As is seen with broadcast TV, GEICO is an important advertiser for AM and FM radio, as the brand moved up to second place, with 44,088 ads.

The Home Depot slipped to No. 3 with 41,325 commercials, while Macy’s landed at No. 4 clearing 32,881 spots.

JCPenney fell to No. 5 with 31,666 ads and Discover rose to No. 7, airing 23,061 spots.