Lifetime Television announced what it says is its first-ever major off-net reality acquisition – a deal for the exclusive off-network rights to the ABC series “Wife Swap.” The deal with Disney-ABC Domestic Television gives Lifetime the cable rights beginning in October 2008.
"In so many ways, ‘Wife Swap’ embodies the contemporary and enlightening program that is the core of our fresh new reality programming direction. The series’ heartfelt insights into the many aspects of the daily challenges faced by modern women will be a perfect complement to our schedule," said Susanne Daniels, President, Entertainment, Lifetime Networks.
Entering its fourth season on ABC, "Wife Swap" is an RDF USA production. It was created by Stephen Lambert and is executive-produced by Stef Wagstaffe and Stephen Lambert of RDF Media and Michael Davies of Embassy Row. Mitchell Rosenbaum, Stephanie Schwam Adams and Mike Gamson are the co-executive producers.
