Light Volume Can’t Stop Another Comscore Swoon


Comscore finished the month of March buoyed with confidence, thanks to several deals with broadcast TV companies including NBCUniversal and Gray Television that gave further credence to the belief that it could serve as a viable alternative to Nielsen.

Now, Comscore is on shaky ground, with a two-week Wall Street skid only exacerbating matters for the company.

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