A Veteran Voice And Sales Talent Snags An Oregon FM


PORTLAND, ORE. — The owner of a Class C2 FM station serving the Oregon coast from Coos Bay has decided it no longer wants to beam one of its signals from its lighthouse.

An asset purchase agreement has been signed and filed with the FCC that sees Lighthouse Radio Group sell this facility, which just changed its call letters, to a local entity headed by an individual recognized in 2012 by Radio INK magazine as being among the top 12 broadcast Directors of Sales in the U.S. 

The station trading hands is KLJN-FM 105.9 in Coos Bay, a four-hour trek south of Portland and four-hour drive north of the Eureka-Arcata, Calif., area.

For $100,000, Coos Radio Inc. is acquiring the facility, formerly known as KYSJ-FM. A call letter change transpired Jan. 12, four days after the station returned after a period of silence as “105.9 The Legend,” airing a Classic Hits format.

This was made possible after Lighthouse reacquired the facility for $5,000, from John Hunt. The former KYSJ went dark in June 2017, unofficially ending Hunt’s foray into station ownership. He acquired KYSJ in April 2016 for $135,000. From 2001-2016, the station aired a Smooth Jazz format.

The individuals behind Coos Radio are 50/50 partners. One is named Jim Deatherage. The other is professionally known as Roger W. Morgan.

Throughout the 1960s and 1970s, Morgan — not to be confused with legendary Los Angeles morning host Robert W. Morgan — was a personality at Top 40 stations such as KISN-AM 910 in Portland, Ore.; and at radio stations in Seattle, Houston, Omaha, San Diego and Indianapolis.

In January 1974, Morgan was hired by Avco Broadcasting to serve as PD of KYA-AM 1260 & FM 93.3 in San Francisco. He later became PD of KIOI-FM 101.3 in San Francisco. Morgan’s shift from programming to sales came in July 1980, when he became GSM of the former KJAZ-FM 92.7 in San Francisco. He held the role until 1988, when he returned to Omaha to serve as a partner and CEO of Carson Feltz Broadcasting Group.

By 2001, Morgan relocated to St. Croix, USVI, and acquired WVVI-FM 93.5, which he ran through January 2010. He then returned to the mainland, and moved to New Mexico, becoming Director of Sales for Majestic Communications.

For eight months in 2015, he served as an Accounts Manager for iHeartRadio in Southern California, before serving as a senior account representative for Salem Media Group.

Since April 2017 he’s been Market Manager for Bi-Coastal Media, which operates stations along the Oregon Coast and in Del Norte and Humboldt Counties of California.

Now, Morgan will lead “The Legend,” while Lighthouse will continue to maintain a presence in the area through Christian AC KYTT-FM 98.7. A $5,000 deposit has been made to Lighthouse by Morgan’s entity.

At closing, a cash payment of $30,000 will be made, with the remaining $65,000 secured by way of a Promissory Note fully amortized over a term of five years bearing interest at 5.5% per annum on the unpaid balance.

There is no broker associated with this transaction.