LIN buys majority stake in HYFN


LIN MediaLIN TV Corp. acquired a majority ownership position in HYFN, a full service digital agency that develops and implements award-winning mobile, social and web experiences for some of the world’s largest brands.

“Our acquisition of this growing and successful company is part of our continued investment to build our digital media ecosystem in a strategic way that drives synergies and positions us as the leading one-stop-shop for all marketing needs,” said Vincent Sadusky, LIN CEO.

Founded in 2000 with offices in LA and NYC, HYFN is a collective force of strategic, creative, engineering and client service specialists that deliver results-driven campaigns for mid-size, Fortune 500 and global companies that want to reach and engage their target audiences wherever they are, on any device.

HYFN’s proprietary social media management system, HYFN8, allows brands to manage their entire social presence in a consolidated dashboard. Its unique social platform provides custom listening and profile management streams, post scheduling tools, a robust web based social media and web application builder, and deep analytics to allow for better engagement and monetization.

HYFN is a member of the elite Facebook Preferred Marketing Developer program that recognizes developers who have built value-added products in one or more of four qualification areas — Pages, Ads, Apps and Insights — represented by individual badges. HYFN is one of only 12 developers worldwide that have been awarded three out of the four badges.

“The demand for robust social and mobile marketing solutions that break through the clutter continues to grow at a rapid pace,” said Robb Richter, LIN SVP/Digital. “We’ve been extremely impressed with HYFN’s digital capabilities, business model and the strength of their management team. There are important competitive advantages that result from having the agency’s creative talent in the same room as their engineers.”

HYFN, which was named one of America’s Fastest-Growing Private Companies in 2012 by Inc. magazine, will join LIN Media’s growing Digital Media portfolio. The Company will fully leverage HYFN’s services, solutions and technology, including its social media management platform, as well as its creative and technology capabilities, to expand its offerings and synergies.