LIN Media has been so pleased with the success of its Minority Scholarship and Training Program that it is now expanding it. Not only will scholarships be awarded for broadcast television, but an additional two-year scholarship and internship is being added for multicultural students pursuing a career in digital media.
“The program’s expansion will help infuse our organization with new skills and talent for our growing digital business. We are pleased to not only support students’ career aspirations, but to also provide the valuable training that will help them to achieve their goals,” said LIN Media CEO Vincent Sadusky.
LIN Media has been awarding two-year scholarships to ambitious students interested in a wide spectrum of fields in or relating to broadcast television since 1998. The most recent recipient was Alesia Hill, a student at Bowling Green State University in Ohio who got her hands-on broadcast training through the paid internship program at LIN’s WDTN-TV (NBC) Dayton, OH.
The broadcasting company said the addition of a second scholarship for digital media reflects the continued growth of LIN Media’s digital business and the company’s commitment to promoting diversity in the workplace, which helps ensure the dynamic future of local media.
In June 2011, LIN Media will announce the recipients for both the broadcast television and digital media scholarships. Both students will each receive a two-year scholarship for up to ten thousand dollars ($10,000) per year, which can be used towards tuition, fees, books, and room and board. In addition, LIN Media will provide each student hands-on training through a paid internship program at one of its 32 television stations around the country.
The application period is open from January to March 2011. Students are selected for the program based on various criteria, including academic achievement, passion for broadcasting and digital mediums, as well as a strong desire to contribute to the overall advancement of the industry.
Both Minority Scholarship recipients will be assigned full-time positions at LIN Media upon graduation and successful completion of the program.
RBR-TVBR observation: You can’t argue with success. We just wish that more broadcasters would be concerned about preparing for the future and working to train the next generation for this industry as LIN is.