LIN TV has acquired a majority ownership position in Dedicated Media, a multi-channel ad buying and optimization provider. The acquisition adds depth to LIN Media’s suite of digital marketing solutions and maximizes the effectiveness of advertising campaigns by further advancing its performance-based technology, data targeting and detailed reporting and analytics.
LIN TV also just acquired a majority ownership position in HYFN, a full service digital agency that develops and implements mobile, social and web experiences for some of the world’s largest brands.
is a collective force of strategic, creative, engineering and client service specialists that deliver results-driven campaigns for mid-size, Fortune 500 and global companies that want to reach and engage their target audiences wherever they are, on any device.
As to Dedicated Media, “This is another strategic acquisition that we have made to deepen and differentiate our digital marketing portfolio and provide best-in-class advertising solutions to our clients,” said Vincent Sadusky, LIN Media CEO. “Dedicated Media employs the latest proven technologies to create, plan and execute the most effective digital marketing campaigns on behalf of its global clients. We are excited about the numerous synergies and revenue opportunities that we intend to achieve as a result of this acquisition.”
Founded in 2004, Dedicated Media is headquartered in LA with offices in New York, Chicago and San Francisco, and provides industry-leading products that include:
Dedicated Networks secures inventory directly from top-tier, hand-selected sites that are based on the needs of the client and utilizes Dedicated Media’s proprietary SMARTstack platform, a powerful ad delivery system, to offer custom plans with advanced data targeting, sophisticated decision-making technology, robust detailed reporting and analytics, and industry leading brand safety.
Digital Video Response Network seamlessly and cost-effectively distributes its clients’ video to the right audiences through precision targeting capabilities.
CPADNA, Dedicated Media’s top-tier, cost-per-acquisition platform that unites advertisers and affiliates through performance-based technology, including Cost Per Action, Cost Per Click and Click2Call network advertising.