LIN TV and Fox Interactive Media (FIM) announced a new strategic relationship and the launch of LIN TV’s new television station websites. LIN TV is FIM’s first third-party digital publishing partner and will use FIM’s digital platform technology to provide users with a superior local online experience.
LIN TV has launched www.wpri.com and www.fox10tv.com onto FIM’s digital platform and the Company’s other web sites are set to launch over the next few weeks. FIM is delivering both back-end and front-end publishing services to LIN TV’s growing suite of web properties, including content management, video, contextual search and social networking. LIN TV customized the interactive features on its local web sites and unveiled key web site features, including a new video player that is user-friendly and engaging, new weather features, “Map This” programming, new social networking tools, a centralized content management system for seamless content flow and sharing between markets, customized news delivery and user engagement tools.
“We have defined the vision for our New Media business and we are pleased to partner with FIM to provide the best experience of any media or information site in our markets,” said Robb Richter, LIN TV’s senior vice president new media. “Most importantly, the usability of our new station web sites has enhanced significantly, the technology and flexibility are far superior and we will have better control and more opportunities to monetize our web sites.”
In addition to content management, site design and video streaming services, FIM’s digital publishing group will offer media companies a variety of services, including ad serving and inventory management; search engine optimization and marketing; sales support and training; research and reporting; and geo-targeting for local news and weather. Clients will also have access to content from FIM’s leading verticals, including weather, news and music.