LIN TV Corp., a local television and digital media company, today announced an agreement with News Over Wireless (NOW) for the distribution of its market-leading news and video to a growing number of mobile users.
“We are strategically accelerating the expansion of our mobile services, a business that was nonexistent two years ago, and now attracts nearly five million impressions a month,” said LIN TV’s Senior Vice President New Media Robb Richter. “NOW’s customized mobile news platform will help further extend our newsrooms, increase brand loyalty and grow additional revenue streams.”
LIN TV is also leveraging NOW’s technology to develop custom iPhone applications for each of its local television stations. Designed to take advantage of the iPhone’s unique multi-touch interface, LIN TV’s robust application will feature local news, sports and entertainment, video, weather forecasts and
traffic reports. NOW is also designing the iPhone applications for LIN TV to include national and local advertising, providing new revenue stream opportunities.
“LIN TV’s new media strategy is to deliver the greatest media experience to viewers in our local markets through web, mobile, short message service, and other channels,” added Richter. “The iPhone applications tap into one of the most popular Apple innovations to provide LIN TV’s personalized, multi-media news to a growing mobile audience.”
The iPhone applications for LIN TV’s markets will be available free of charge in the Apple App Store.