LIN TV announced the expansion of its mobile offerings to include a new application for BlackBerry smartphones. LIN TV has leveraged News Over Wireless’s (NOW) technology to develop custom BlackBerry smartphone applications for each of its 27 local television stations. Six LIN TV stations will launch service today, including WISH-TV, WAVY-TV, KRQE-TV, WANE-TV, WALA-TV and KXAN-TV. LIN TV is the first in its local markets to provide instantaneous and on-demand access to its local news, sports and entertainment, as well as video, weather forecasts and traffic reports to BlackBerry smartphone subscribers.
During the second quarter of 2009, LIN TV announced its partnership with NOW to further extend its newsrooms and unveiled custom iPhone applications for each of its local television stations.
“Launching an application for BlackBerry is the natural next step in the evolution of LIN TV’s mobile business and will further our strategy to engage viewers any time of day and across any platform they may be viewing,” said LIN TV’s Senior Vice President New Media Robb Richter. “We look forward to capitalizing on the tremendous population of BlackBerry users to increase brand loyalty and grow additional revenue streams, including national and local advertising.”