Lincoln Financial Media ups deal with Emmis Interactive


Emmis Interactive has expanded its relationship with Lincoln Financial Media to provide sales and technology services for the websites in its four markets.

Emmis Interactive began working with Lincoln 3/07 and was originally tapped to help the company in Atlanta (WQXI-AM/WSTR-FM), Denver (KEPN-AM, KKFN-AM/FM, KQKS-FM, KYGO-FM) and Miami (WAXY-AM, WLYF-FM, WMXJ-FM).

Working with Emmis Interactive, Lincoln ramped up revenue operations and saw vitality in using an integrated media approach. For example, a Starbucks Cyber Remote in Atlanta on (STAR 94 FM) in December attracted more than 4,000 visitors, with more than 2,800 listeners entering its "Free Coffee for a Year" online event promotion.

Lincoln has now signed an agreement for Emmis Interactive to power all its station sites in Atlanta, Denver, Miami and San Diego (KBZT-FM, KIFM-FM, KSON-AM/FM, KSOQ-FM) with its content management system, BaseStation. From media management, interactive community tools and user-generated content, to detailed reports that measure audience behavior and advertiser return on investment, BaseStation gives local media clients a competitive edge in an environment of changing expectations.