Emmis Interactive has expanded its relationship with Lincoln Financial Media to provide sales and technology services for the websites in its four markets.
Emmis Interactive began working with Lincoln 3/07 and was originally tapped to help the company in Atlanta (WQXI-AM/WSTR-FM), Denver (KEPN-AM, KKFN-AM/FM, KQKS-FM, KYGO-FM) and Miami (WAXY-AM, WLYF-FM, WMXJ-FM).
Working with Emmis Interactive, Lincoln ramped up revenue operations and saw vitality in using an integrated media approach. For example, a Starbucks Cyber Remote in Atlanta on STAR94.com (STAR 94 FM) in December attracted more than 4,000 visitors, with more than 2,800 listeners entering its "Free Coffee for a Year" online event promotion.
Lincoln has now signed an agreement for Emmis Interactive to power all its station sites in Atlanta, Denver, Miami and San Diego (KBZT-FM, KIFM-FM, KSON-AM/FM, KSOQ-FM) with its content management system, BaseStation. From media management, interactive community tools and user-generated content, to detailed reports that measure audience behavior and advertiser return on investment, BaseStation gives local media clients a competitive edge in an environment of changing expectations.
