Lindt enlists tennis star Roger Federer for truffle campaign (video)


Tennis great Roger Federer will be busy competing in the US Open tennis tournament, and will also be appearing on television in an ad for Lindt’s Lindor Truffles in a campaign timed to coincide with the tennis event.

The flight of the 30-second ad, which takes place in an airport and involves security agents confiscating Federer’s truffles for further “investigation,” is to air from 8/29/10 through 9/12/10.

Lindt is also donating $1K to the Roger Federer Foundation for every match he wins during the tournament.

“Our new television campaign allows us to showcase our signature smooth melting Lindor Truffles in a fun way, using Federer’s likeability to further extend the Lindt message,” said Lindt USA CEO Thomas Linemayr. “We are also happy our support of the Roger Federer Foundation encourages fans to rejoice in Roger’s success not only because he is a great tennis player, but also because every win will help disadvantaged children.”