Lipton launches global TV ad with Hugh Jackman


Lipton Ice Tea has aired its first TV spot starring Hollywood A-lister Hugh Jackman, “Tokyo Dancing Hotel” around the world. Jackman, famed for his performances in recent Hollywood films such as Australia, X-Men and Wolverine, stars in the new ad to launch his three-year partnership with Lipton.

“Tokyo Dancing Hotel” was filmed in Rio earlier this year and capitalizes on Jackman’s acting, dancing and performance talents. It shows Jackman’s character looking tired and alone until he takes a sip of Lipton Ice Tea and his mood is instantly transformed and uplifted. The actor skillfully dances through various rooms in a luxury hotel, with hotel staff and guests joining him and mirroring his moves.

The “Tokyo Dancing Hotel” spot forms part of Lipton Ice Tea’s global “Drink Positive” campaign, which launched earlier this year. The campaign includes a number of activities involving Jackman, set to be announced later this year.