Liquid Compass expands ad replacement offering


Liquid Compass, a premier provider of streaming and web services to the radio industry, is now a certified Ando Media, LLC reseller/partner and began offering their Ad Injector ad replacement software to clients as of 1/1.

Liquid Compass’ clients now have a choice between two of the industry’s leading ad replacement products: Ando Media’s Ad Injector ad replacement software and Spacial Audio’s Stream Overlay Software.

“We are pleased to be working with Liquid Compass and to offer their clients the advanced functionality and broad capability inherent in our Ad Injector Platform,” said Robert Maccini, Ando Media’s CEO.
Ando Media’s Ad Injector Platform integrates Ando Media’s patent pending Ad Injection and Ad Detection capabilities with Webcast Metrics Real Time Audience Measurement providing broadcasters the opportunity to insert, detect, and measure Internet ad impressions.

Ad Injector integrates into Liquid Compass’s custom Silverlight, Windows Media and Flash Media players and also integrates with TrafficMyAds, a managed service that allows customers to send all ad traffic requests directly to the Liquid Compass team. This is ideal for those clients who prefer not to handle in-stream ad trafficking on their own.