With Listener Driven Radio (LDR), listeners can access a radio station’s playlist via mobile or the station’s website and vote for their favorite songs. It has now reached it 85th affiliate this week with the additions of WIOQ-FM Philadelphia, KOOO-FM Omaha and KDRF-FM Albuquerque. It also now boasts eight of 10 major U.S. radio markets including New York, LA, and Chicago. LDR has also expanded its roster globally, with affiliates in Greece, Italy, France, and five major markets across Canada.
LDR is the first interactive radio platform to integrate with Facebook to elevate ratings. Listeners can access a radio station’s playlist via mobile or the station’s website and vote for their favorite songs. Input and voting from listeners directly affects the music played on the station. The platform also automatically emails and instant messages listeners who opt in, informing them that their favorite track plays. LDR’s President Daniel Anstandig says the software “transforms broadcasters into crowdcasters, creating a dynamic social music experience by leveraging the power of social media to grow radio station ratings.”