Niche broadcaster Arthur Liu and his MultiCultural Radio Broadcasting have parlayed their expertise in Asian languages into a deal with NBC for coverage of the 2008 Summer Olympics in Beijing, China. MultiCultural, which has multimedia interests beyond radio, including print and television outlets, will produce Chineses and Korean language coverage of the events for broadcast in the US. "We are very excited about working with NBC to provide Olympic coverage in Chinese and Korean since these programs will allow Chinese and Korean Americans in the United States to watch appealing Olympic sports, such as Table Tennis for our Chinese American audience and Tae Kwon Do for Korean Americans, in their native languages," said Liu. "MultiCultural Broadcasting and NBC plan to focus heavily on team sports, such as basketball, soccer, volleyball and baseball games, which appeal to Chinese and Korean American viewers and listeners in the U.S."
