Creative services and media ventures company Big Block Capital Group used the Presidents’ Day holiday to announced a strategic investment in Ripplebox, a live broadcasting and experiential marketing company.
The addition of Ripplebox, a company known for its expertise in producing live content experiences for major brands and touchstone cultural events such as the Emmy awards and Grammy awards, strengthens Big Block’s live broadcast and experiential marketing capabilities across multi-platform content.
“Seven and the Big Block team are building something truly unique in today’s shifting media and technology climate,” said Ripplebox founders Jeff Bransford and Blake Morrison, who also served as the broadcast producer for the Snickers’ live Super Bowl LI ad with actor Adam Driver in 2017. “As a creative services studio and media technology incubator creating award winning content, compelling live experiences, and innovative new media technologies, our team’s proven live production experience adds a new dimension to Big Block’s growing service offerings.”
Ripplebox has worked with talent including Kevin Hart, Gwen Stefani and Katy Perry and has activated custom event broadcasts for brands such as American Express, Bud Light and Target.
Big Block, which works with companies such as ESPN, Ford Motors, and the NBA, has been quietly expanding its foothold across multiple parts of the media ecosystem.
It has made strategic investments in linear programming platform TV4 Entertainment; and Enterra Solutions, an AI and Cognitive Computing company.
“Ripplebox has a proven model where its takes a non-invasive approach to building natural experiences that not only fit but shape culture,” said Seven Volpone, the CEO and fund manager at Big Block Capital Group & Media Holdings. “If you can’t authentically engage with the audience you reach, then they’re turned off and attention is wasted. Blake and his team truly get that, and I’m excited to incorporate Ripplebox into Big Block’s expanding multi-platform creative suite for brands.”
The deal is the first transaction in what Big Blocks expects will be a series of strategic acquisitions.
The financial terms of the deal will not be disclosed.
The news comes following Big Block’s appointment of Tom Flanagan as Chief Content & Innovation Officer. Flanagan is working closely with Volpone to develop new entertainment properties, and the two will be working closely with Morrison to develop and shape new forms of live video and live experiences and event productions.