Live Earth Internet streaming sets record


The Live Earth global pop concerts on Saturday broke a record for an online entertainment show by generating more than 9 million Internet streams, Microsoft's MSN said. As the last two of the nine Live Earth concerts got underway, MSN product manager Karin Muskopf said the number of streams had surpassed the previous record held by 2005's Live 8 global concerts to fight poverty.

Live Earth is predicted to be three times bigger with organizers expecting more than 80% of the viewership will be on-demand in the days after the event, said the Reuters story.