A research firm created “to focus specifically on the intersection of technology and entertainment” has just released the latest findings from an annual study tracking the TV sources consumers consider their “go-to” viewing platform.
The results, according to Hub Entertainment Research?
Multiplatform use is continuing to rise, and there’s a steady move away from live TV as a default source.
RBR+TVBR OBSERVATION: Gee, consider the source. Of course this study is going to paint live TV in poor light. FULL TEXT AVAILABLE BELOW, FOR MEMBERS ONLY.