L&L Broadcasting announced Phil Becker has been named VP of Programming for the company. Becker is a 20-year vet in the industry and comes to L&L with experience as a PD in Buffalo, NY (CKEY-FM), Orlando (WPYO-FM), Fort Wayne, IN (WJFX-FM) and Dothan, AL (WBCD-FM). Phil has also worked as Operations Manager in Ft. Wayne (WJFX, WBTU and WJOE), and most recently Co-owner and GM of Oasis Radio Group in Ft. Wayne, IN.
President and CEO of L&L Broadcasting, Bob Proffitt said, “As a continuation of our rapid growth, we have been searching for the ideal candidate to help Scott and our programming teams execute strategies for on-air, online and mobile audience growth. Phil is the absolute perfect fit for us and will not only be a dynamic addition to our corporate structure, but a welcoming face to our markets as he helps them continue to evolve.”
Scott Mahalick, L&L Broadcasting Senior VP/Director of Programming commented, “We are thrilled to have such a visionary programmer join our team with a winning track record, great passion for the art of the product, business sense and stellar leadership traits.”
Becker added, “I am elated to be joining the L&L Broadcasting team. They are truly focused on their brands, as well as hiring the best people. The direction and vision of the entire corporate team is an exciting and refreshing approach to the industry that I love.”