Local Agencies: Warming To Advanced TV


The latest “Chart of the Week” from Borrell Associates — a series of previews ahead of the fall release of its Local Advertiser Survey, features a particularly intriguing insight from its recently completed survey of 442 local ad agencies.

“[It] looks like they’re still in love with broadcast TV, but they’ve started open relationships with other video platforms,” says Gordon Borrell, the noted local advertising analyst behind the annual research report.

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