Just The TIP: Findings From The Local Broadcast TV Automation Survey


TIP Initiative, an industry work group promoting open interfaces to streamline advertising transactions for local TV broadcasters and their media agency partners, has released a white paper highlighting results from the Local Broadcast TV Automation Survey. 

The survey identified a consistent set of priorities and expected benefits for automating local TV advertising transactions that focus on modernizing workflows, achieving operational efficiencies and improving campaign delivery performance.

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