WASHINGTON, D.C. — Local radio and TV stations across America have donated airtime estimated at nearly $65 million for a public service announcement campaign on COVID-19 since the initiative’s launch on March 12.
That’s according to the NAB, which notes that more than 294,000 PSAs aimed at helping educate Americans about preventing the spread of the virus have aired on broadcast TV and radio.
In addition to NAB’s PSA campaign, many broadcast TV and radio stations have produced and aired their own public service ads, which are not included in the statistics announced today.
“The response by local radio and TV stations to NAB’s COVID-19 PSA campaign epitomizes what it means to be a broadcaster,” said NAB President/CEO Gordon Smith. “When our communities are in crisis, America’s broadcasters take to the airwaves to report the facts and inform the public. I am heartened and inspired to see the tremendous work of local stations to keep families safe.”
The PSA effort is part of a Coronavirus Response Toolkit, an online resource to help broadcast radio and TV stations accurately cover the coronavirus disease and prepare for the impact on their staff, community and businesses.
FCC Ajit Pai previously commended broadcasters on the PSA campaign and their efforts to educate the public about COVID-19.
Republicans on the House Energy & Commerce Committee also praised the broadcast industry’s education efforts.