Local Focus Radio has expanded in 10 states, with 15 new groups and 37+ stations since January. Its latest addition is national representation for Salem Communications’ WFSH-FM 104.7 “The Fish.” Local Focus President Kay Olin tells RBR-TVBR that when they began talking with Salem in Atlanta on this, it was “such a great opportunity…just like on the agency side, we really were able to work closely with them. We designed a relationship that would support the work with their in-house rep firm while continuing to expand with the agency relationships we have in place nationwide.”
She adds that much of Local Focus’ growth has come from word of mouth, “…by way of the highest compliment our clients’ recommending us to other broadcast companies. There is nothing more rewarding than a happy customer!”
Says Mike Moran, VP/GM, Salem Communications Atlanta: “We enjoy a wonderful relationship with our in-house rep firms (Salem Media Reps and Vista Media Reps) with whom we effectively partner on a wide range of opportunities. As our competitive position in Atlanta has grown and demand on our inventory increased, we had the need to expand our representation. Local Focus brings a talented, experienced team with well established relationships in many key agencies. Kay Olin and the Local Focus team, in combination with our existing rep firm places us in a better position to serve our agencies and clients across the country. This combination of rep firms and our sales management team allows us to super serve our customers.”
