Local is firming up for Beasley


Wall Street analysts didn’t have a lot of questions for the management of Beasley Broadcast Group, following the company’s report of its Q4 results. But we did gain some insight on how local sales are going.

COO Bruce Beasley was asked whether local has been improving, since national had led the industry throughout 2010. “When you take a look at Q3 2010, according to our Miller Kaplan markets, BBGI [Beasley Broadcast Group Inc.] was down 6.5%. And then look at Q4 of 2010 we were down 5%, so it looks like local is firming up somewhat in our markets,” he replied.

CFO Caroline Beasley had detailed which markets had been the best performers of Q4 in terms of same station revenue gains. The quarter was led by Philadelphia, Miami, Las Vegas, Wilmington, DE, Augusta, GA and Fayetteville, NC clusters. 

Beasley management did not provide any guidance regarding Q1 or 2011 expectations.