In its newly released U.S. Local Media Forecast, BIA/Kelsey forecasts local media ad revenues to climb from $133.2 billion in 2013 to $158.6 billion in 2018, representing a compound annual growth rate (CAGR) of 3.6%. Digital media continues to increase its share of total local media revenues, growing from $31.7 billion (23%) in 2014 to $52.7 billion (33.2%) in 2018.
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In its newly released U.S. Local Media Forecast, BIA/Kelsey forecasts local media ad revenues to climb from $133.2 billion in 2013 to $158.6 billion in 2018, representing a compound annual growth rate (CAGR) of 3.6%. Digital media continues to increase its share of total local media revenues, growing from $31.7 billion (23%) in 2014 to $52.7 billion (33.2%) in 2018.
