Local Programmatic Set to Double

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BorrellIt’s one thing to double the share of business over time, and it’s another thing entirely to do it over the course of a single year. But according to Kip Cassino of Borrell Associations and William Ammerman of Tribune Media, local programmatic is going to do in just one year.


They said programmatic’s share of local digital last year was at 4.7%.

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