Local TV’s $38 Billion Strategic Opportunity

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As part of its efforts to strategize revenue growth prospects for local TV, BIA Advisory Services has examined the Total Addressable Markets (TAM) for broadcast television, versus digital platforms.


“It’s a tale of two cities,” BIA notes in a newly released report that outlines the level of broadcast revenue growth expected by 2022 — and the total gain in digital revenue expected for local TV.

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