Local TV’s $38 Billion Strategic Opportunity


As part of its efforts to strategize revenue growth prospects for local TV, BIA Advisory Services has examined the Total Addressable Markets (TAM) for broadcast television, versus digital platforms.

“It’s a tale of two cities,” BIA notes in a newly released report that outlines the level of broadcast revenue growth expected by 2022 — and the total gain in digital revenue expected for local TV.

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