Long and Winding Ratings Road

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Clark-SmidtToday’s journey through the wilds of the Nielsen Audio results from late February through late March begins in #21 Baltimore and winds up on the shores of Lake Erie in #30 Cleveland. Leading the way: Ratings expert Clark Smidt.


Radio Ratings Scorecard and Commentary
By Clark Smidt – Broadcast Connector
Let’s hear it for Radio. And let’s hear it for more PPM Major Market Results & Diary Information. The time frame is February 26-March 25, the information is about Nielsen Subscribers, 6+ population in Markets #21 Baltimore through #30 Cleveland.

21. BALTIMORE MD. 6+ Population 2,317,700. Stations 38, Subscribers 74%. Black 29%, Spanish 5%.
Rank Calls Format Owner 6+ Trend & Shares Jan/Feb/March Comments
1 WPOC Country iHeart Media. + 0.5; 8.3-8.8-8.8, still #4 cume; only competition is CBS WLIF-HD2 now 0.5.
2 WERQ-F Urban Radio One. + 1.6; 5.4-6.5-7.0, over partner Urban A/C WWIN 0.3. Urban/Gospel Total: 16.2
3 WWIN-F Urban AC Radio One. – 0.6; 7.3-6.4-6.7. Gospel iHeart WCAO down 4.7 & Radio One WWIN 6.2.
4 WQSR Adult Hits iHeart Media. + 2.5; 3.6-3.7-6.1, Big jump; solid execution!
5 WWMX Hot AC CBS Radio. – 0.1; 5.7-6.0-5.6. Both AC formats are exclusive and Total 12.2.
5 WZFT Rhythmic-CHR iHeart Media. + 1.4; 4.2-6.0-5.6, takes CBS DC Rhythmic-CHR WPGC-F by 4.2.
6 WLIF Adult Contemporary CBS Radio. – 1.1; 6.1-6.0-5.0. Holds #1 cume 637k, 27.5% of the 6+ population.
7 WJZ-F Sports CBS Radio. – 1.1; 5.9-4.5-4.8, CBS other Sports WJZ, cellar dweller at 0.3. Sports Total: 5.1.
8 WZBA Classic Rock Shamrock Comm. – 0.5; 4.6-4.7-4.1, now #2 Rocker; ahead of Hearst Rock WIYY 1.3
9 WRBS-F Christian Peter & John. + 0.6; 3.4-4.5-4.0. P&J Relig. Teaching WRBS 0.4, Inspirational Total: 5.0.
10 WBAL News/Talk Hearst Television. -1.4; 4.7-4.3-3.3, tops Public N/T WYPR & CBS News WNEW @ 1.5.
11 WIYY Rock Hearst Television. – 1.5; 3.2-2.5-2.8, the 3-way Rock race with WZBA & WQSR Totals 13.0
12 WYPR News Your Public Radio Corp. Holds, 2.0-1.9-2.0. The 5 Baltimore News/Talkers Total 9.9.
12 WCAO Gospel iHeart Media. Also holding, 2.0-1.7-2.0. Radio One Gospel WWIN 0.5; Gospel Totals 2.5.
14 WCBM Talk WCBM Maryland, Inc. – 0.3; 2.1-2.0-1.8.
14 WNEW-F News/Talk CBS Radio. Steady, 1.8-1.9-1.8. Extremely busy in Baltimore along with WBAL.
16 WPGC-F Rhythmic-CHR CBS Radio. – 0.1; 1.5-1.4-1.4, CBS DC Tropical WLZL 0.6, Hot A/C WIAD 0.1.
17 WBJC Classical Baltimore City Community College. – 0.8; 2.0-1.4-1.2. Classical exclusive.
18 WAMU News/Talk American University, DC. + 0.1, 0.9-0.8-1.0.
19+ WGTS Columbia College Contemporary Christian 0.7; WTMD U. Maryland Adult Alternative 0.6.
WLZL CBS Tropical 0.6; WWIN Radio One Gospel 0.5; WLIF-HD2 CBS Country, 0.5; WJZ CBS Sports, 0.3;
WRBR P & J Radio Religious Training 0.3; WCBM Maryland Classic Hits WCBM, 0.1.
J/F/M Swings: + 2.5 Adult Hits WQSR, + 1.6 Urban WERQ-F; -1.5 Rock WIYY, – 1.4 N/T WBAL.
J/F/M Shares: iHeart 18.1-20.2-22.5, CBS 22.6-21.4-20.1, Radio One 13.4-13.3-14.2, Hearst TV 6.1.

22. ST. LOUIS, MO. 2,310,500. Stations 42, Subscribers 50%. Black 19%, Spanish 2%.
1 KLOU Oldies iHeart Media. + 1.8; 6.7-8.4-8.5, #1 cume 883k. Radio One R&B Oldies WFUN-F down 3.6.
2 KSHE Rock Emmis Communications. – 0.3; 7.3-6.7-7.0, Top StL Rock leads Emmis Mod Rock KPNT, 2.3.
3 KLJY Christian Gateway Creative Broadcasting. Flat, 6.6-6.8-6.6. Co-Owned KLJY-HD2 bottoms out 0.1.
4 KSLZ CHR iHeart Media. + 0.5; 5.6-5.7-6.1, tops Emmis CHR KNOU 3.0; iHeart Rhym-CHR KBWX 4.5.
5 KSD Country iHeart Media. + 1.0; 5.0-5.8-6.0, close fight vs Hubbard County WILF. Country Total: 11.2.
6 KMOX/KMOX-HD3 News/Talk CBS Radio. + 0.3; 5.3-5.3-5.6, lead on Univ. Missouri N/T KWMU is 2.8.
7 KYKY Hot AC CBS Radio. + 0.2; 5.2-5.1-5.4, tops CBS A/C KEZK-F 1.5. All CBS A/C Total stays at 9.3.
8 WIL-F Country Hubbard Broadcasting. – 0.5; 5.7-5.7-5.2, and drops behind Country KSD by 0.8.
8 WHHL Urban Radio One. + 0.6; 4.6-5.2-5.2 + partner R&BOldies WFUN+iHeart RhymOldies KMJM: 12.9.
10 WFUN-F R&B Oldies Radio One. + 0.1; 4.8-5.1-4.9 jumps iHeart Rhythmic Oldies KMJM-F by 1.9
11 KPNT Modern Rock Emmis Communications. Now steady, 4.7-4.6-4.7. The only StL Rock station.
12 WARH Adult Hits Hubbard Broadcasting. – 0.7; 4.7-4.2-4.0, also a format exclusive but on a slide.
13 KEZK-F Adult Contemporary CBS Radio. + 0.1; 3.8-4.2-3.9.
14 KNOU CHR Emmis Communications. – 1.4; 4.5-2.1-3.1, starts regain, from Jan. Classic Hits-CHR change.
15 KWMU News/Talk University of Missouri. – 0.9; 3.7-3.3-2.8. The 3 StL News/Talkers Total 11.0.
15 KMJM-F Rhythmic Oldies iHeart Media. + 0.1; 2.7-2.6-2.8. “Oldies” not a bad word; 3 stations Total 16.2.
17 KFTK Talk Emmis Communications. + 0.3; 2.3-2.5-2.6.
18 WXOS Sports Hubbard Broadcasting. – 1.2; 3.2-2.2-2.0, two big league Cardinals, just one Sports subscribes.
19-20 KATZ Gospel iHeart Media. + 0.1; 1.7-1.7-1.8. KBWX Rhythmic-CHR iHeartMedia. – 0.2; 1.8-1.8-1.6.
Swings: + 1.8 Oldies KLOU, + 1.0 Country KSD; – 1.4 CHR KNOU, – 1.2 Sports WXOS.
Shares: iHeart 23.5-26.0-26.8, Emmis 18.8-15.9-17.4, CBS 14.3-14.6-14.9, Hubbard 13.6-12.1-11.2, RadioOne 9.4-10.1-10.3.

23. PORTLAND, OR. 2,124,500. Stations 50, Subscribers 54%. Spanish 12%, Black 3%.
1 KKCW Adult Contemporary iHeart Media. + 0.8; 9.0-9.4-9.8, #1 share, #1 cume 736k, leads 2 Hot A/Cs.
2 KOPB-F News/Talk Oregon Public Broadcast. Steady, 7.1-6.7-7.1, tops Alpha Media N/T KXL-F by 3.6.
2 KKRZ CHR iHeart Media. + 1.5; 5.6-6.4-7.1, exclusive CHR jumps; leads iHeart Rhythmic-CHR KKRZ 3.3.
4 KLTH Classic Hits iHeart. – 0.7; 6.6-5.6-5.9, leads Entercom ClassicRock KGON 0.4; iHeart CR KFBW 1.8.
4 KYCH-F Adult Hits Entercom. + 1.4; 4.5-5.1-5.9, moves 3.1 over Alpha Media Adult Alternative KINK.
6 KGON Classic Rock Entercom. + 0.3; 5.2-5.6-5.5, takes a 1.4 advantage over iHeart Classic Rock KFBW.
7 KWJJ-F Country Entercom. – 0.6; 5.6-5.9-5.0, ahead of Alpha Media Country KUPL 1.2. Country Total: 8.5.
8 KRSK Hot AC Entercom. – 0.1; 4.6-5.0-4.5, now 0.7 over Alpha Media Hot A/C KBFF. Hot A/C Totals 8.3.
9 KFBW Classic Rock iHeart Media. + 1.3; 2.8-3.5-4.1. On a roll. Classic Rock/Classic Hits Total + 2.0: 15.5.
10 KXJM Rhythmic-CHR iHeart Media. – 0.1; 3.9-3.9-3.8, add iHeart KKRZ for Total CHR Share + 0.6: 10.9.
10 KBFF Hot AC Alpha Media. 0.1; 3.9-3.8-3.8, sits #3 of 3 A/Cs. Portland home market is less Alpha friendly.
10 KUPL Country Alpha Media. – 0.8; 4.6-3.5-3.8, completes a 3-way tie for 10th.
13 KXL-F News/Talk Alpha Media. – 0.2; 3.7-4.3-3.5, #2 Talker leads iHeart KEX 1.3 & Alpha Talk KUFO 2.8.
14 KNRK Modern Rock Entercom. – 0.2; 3.0-2.8-2.8. Modern Rock iHeart KKRZ-HD2 at 0.5. Total stays 3.3.
15 KINK Adult Alternative Alpha Media. – 0.8; 3.2-2.9-2.4, exclusive AA format is also down.
15 KRYP Regional Mexican Salem Communications. Flat, 2.4-2.6-2.4, as the only Spanish format subscriber.
17 KEX Talk iHeart Media. + 0.3; 1.9-2.5-2.2, leads Alpha Talk KUFO by 1.5. News/Talk Totals 13.8.
18 KQAC/KQOC/KQHR Classical All Classical Public Media. – 0.7; 2.8-2.4-2.1, exclusive trimulcast.
18 KFIS Christian Salem Communications. Flat, 2.1-2.0-2.1; the Fish swims alone; only Inspirational format.
20 KMHD Jazz Oregon Public Broadcasting. – 0.2; 1.6-1.5-1.4. With Oregon Public N/T KOPB, Total is 8.2.
Sports: Alpha Media KXTG 1.0 ties iHeart KFXX 1.0, Entercom’s KFXX 0.7 & KMTT 0.2. Sports Total: 2.9.
Swings: + 1.9 Classic Hits KGON, + 1.7 Adult Hits KYCH-F; – 8.7 A/C KKCW, – 1.0 Christian KFIS.
Shares: iHeart 29.5-32.7-34.4, Entercom 24.4-19.2-25.5, Alpha 17.2-16.0-15.2, Oregon Public 8.9-8.2-7.4.

24. CHARLOTTE, NC. 2,058,800. Stations 58, Subscribers 38%. Black 22%, Spanish 8%.
1 WSOC-F Country Beasley Media. + 1.2; 6.7-6.3-7.9. Charlotte Country is 1-2, jumps 1.8 to Total: 15.3.
2 WKKT Country iHeart Media. + 0.8; 6.6-7.3-7.4, combined Country cume 1.02 mil reaches 51.3% of 6+.
3 WRFX Classic Rock iHeart. + 1.2; 6.0-5.7-7.2. iHeart ModRock WEND down 4.2; Rock Totals: 10.2.
4 WPEG Urban Beasley. + 0.5; 6.6-7.1-7.1, tops Beasley UrbanA/C WBAV 3.5; RadioOne Gospel WPZS 3.4.
5 WLKO Adult Hits iHeart Media. + 1.1; 5.1-4.9-6.2, exclusive format gets a nice lift as top 6 stations all gain!
6 WHQC CHR iHeart Media. + 1.8; 4.1-5.6-5.9. Gains with #1 cume 582k. Beasley CHR WNKS behind 0.6.
7 WOSF R&B Oldies Radio One. – 0.1; 5.6-5.6-5.5, soul Oldies/Classic Hits; #2 of 4 Urban-types Total: 19.6.
8 WNKS CHR Beasley Media Group. + 0.3; 5.0-5.5-5.3, two CHR’s Total: 12.2, on a + 1.1 gain.
9 WLNK Hot AC Greater Media. – 0.2; 4.8-5.2-4.6, format exclusive. Add Beasley A/C WKQC to Total 8.7.
10 WKQC Adult Contemporary Beasley Media. – 2.5; 6.6-4.9-4.1, down another notch from post-holiday slip.
11 WPZS/WQNC Gospel Radio One. – 0.7; 4.4-4.0-3.7.
12 WBAV-F Urban AC Beasley Media. -1.1; 4.7-4.0-3.6, now the 4th of 4 Charlotte Urban type formats.
13 WBT/WBT-FM News/Talk Greater Media. – 0.4; 3.6-3.5-3.2, leads University Radio N/T WFAE 1.1.
14 WEND Modern Rock iHeart Media. – 0.7; 3.7-3.4-3.0.
15 WFAE/WFHE News/Talk University Radio Foundation. – 0.6; 2.7-3.1-2.1. SC ETV Radio N/T WNSC 0.2.
Non-Commercial: Davidson College Classical WDAV 1.1. Gaston College Adult Alternative WSGE 0.2.
Christian: Blue Ridge Broadcasting WMIT 1.0. Radio Training Network WLFJ-F 0.4.
Sports: Beasley Media Group owns both WFNZ 0.9 & WBCN 0.2. Charlotte Sports Total is a very low 1.1.
Swings: + 1.8 CHR WHQC, 1.2 Country WSOC & Classic Rock WRFX; – 2.5 A/C WKQC, – 1.1 UrbanA/C WBAV.
Shares: iHeart 25.5-26.9-29.7, Beasley 31.4-28.8-29.1, Radio One 10.6-9.6-9.2, Greater Media 8.4-8.7-7.8.

25. PITTSBURGH, PA. 1,990,400. Stations 49, Subscribers 29%. Spanish 12%, Black 9%.
1 WDVE Rock iHeart. + 1.1; 8.5-8.5-9.6, leads iHeart Modern Rock WXDX 5.1. Rock Total: 14.2.
2 WWSW-F Classic Hits iHeart. + 0.6; 8.9-8.3-9.5. #1 cume 721k; 8 Classic Hits/Oldies don’t subscribe!
3 WRRK Adult Hits Steel City Media. – 0.6; 9.1-9.4-8.5, exclusive format.
4 WKST-F CHR iHeart. + 1.1; 6.8-7.2-7.9, the one & only Three Rivers CHR subscriber.
5 KDKA/KDKA-HD2 News/Talk CBS Radio. + 0.1; 7.0-7.8-7.1, tops Essential Public N/T WESA by 4.9.
6 WBZZ Hot AC CBS Radio. + 0.6; 4.0-4.4-4.6, leading Steel City HotA/C WBZZ, 1.2. Hot A/C Total: 8.0.
7 WXDX-F Modern Rock iHeart. + 0.3; 4.2-4.1-4.5, the only Modern or anything Rock subscriber.
8 WDSY-F Country CBS Radio. – 0.4; 4.7-4.8-4.3, tops iHeart Bull Country WPGB 1.2. Country Total: 7.4.
9 KDKA-F Sports CBS Radio. – 0.3; 4.4-3.8-4.1, the Total subscriber score for Pirates, Pens and Steelers.
10 WLTJ Hot A/C Steel City Media. + 0.7; 3.0-3.6-3.7.
11 WPGB Country iHeart. + 0.3; 2.8-3.2-3.1. Not quite a Bull in the China Shop.
12 WESA News/Talk Essential Public Media. – 0.1; 2.3-2.8-2.2. News/Talk Total WESA & KDKA: 9.3.
13 WYEP-F Adult Alternative Pittsburgh Community Broadcasting. 0.9, up a tick on a format exclusive.
14 WBGG iHeart Sports, 0.3.
Swings: + 1.1 Rock WDVE & CHR WKST, + 0.6 Classic Hits WWSW & Hot A/C WBZZ;
– 0.6 Adult Hits WRRK, – 0.4 Country WDSY.
Shares: iHeart 31.7-27.6-34.9, CBS 20.1-20.8-20.1, Steel City 12.7-13.1-11.9.

26. RIVERSIDE-SAN BERNARDINO, CA. 1,936,100. Stations 36, 59% Subscribe. Spanish, 48%, Black 10%.
1 KLYY/KDLD/KDLE Spanish Adult Hits Entravision. + 0.1; 11.2-12.2-11.3, leads 9 Spanish formats.
2 KGGI Rhythmic-CHR iHeart. + 1.0; 3.9-4.4-4.9, Point KQIE RhymCHR, now RhymOldies back 3.0.
3 KOLA Classic Hits Anaheim Broadcasting. – 0.6; 5.3-5.4-4.7, #1 Cume 601,500. Is KQUI new competition?
4 KLVE Romantica Univision. + 0.5, 4.0-4.6-4.5, exclusive genre is market’s #2 Spanish format.
5 KRQB Regional Mexican Liberman. + 0.1; 3.7-3.6-3.8, leads RegMex. KSCA 0.1 & KAEH 2.6.
6 KSCA Regional Mexican Univision. + 0.4; 3.3-3.3-3.7. Regional Mex. Total: 8.7. All Spanish: 26.1.
7 KFRG Country CBS Radio. – 0.2; 3.5-3.5-3.3. CBS Country KXFG shows just 0.1. Country Total dips to 3.4.
8 KCAL-F Rock Anaheim Broadcasting. + 0.2; 1.8-1.8-2.0, only other Rock is All Pro ModRock WCXX at 1.3.
9 KQIE Rhythmic-Oldies Point Broadcasting. – 0.1; 2.0-1.9-1.9. Recent change may gain by going older.
10 KSGN Christian Good News Radio. – 0.4; 2.0-2.0-1.6. Solo subscribing Inspirational format.
11 KATY-F Adult Contemporary All Pro Broadcasting. + 0.1; 1.2-1.4-1.3, the market’s only subscribing A/C.
11 KCXX Modern Rock All Pro Broadcasting. + 0.1; 1.2-1.2-1.3, The Total Rock Share is 3.3 from All Pro.
13 KAEH Regional Mexican Casa Media Partners. Steady, 1.2.
Spanish: Univision Adult Hits KRCD/KRCV 0.8; iHeart Adult Hits KKDD 0.4; Entravision CHR KSSE 0.3.
News/Talk: San Bernadino College KVCR 0.6; So.California Public KUOR 0.2, Univision Span.N/T KTNQ 0.1.
Sports: LAA 1 KLAA 0.4; iHeart KTDD DNS (did not show) and that’s the entire Sports scoreboard!
Swings: + 1,0 Rhythmic-CHR KGGI, + 0.5 Romantica KLVE; – 0.6 ClassicHits KOLA, – 0.5 Sp.AdultHits KKDD.
Shares: Entravision 11.7-12.7-11.6, Univision 9.1-8.9-10.1, Anaheim Broadcast 7.0-6.7-6.7, iHeart 4.9-4.9-5.2, CBS 3.4.

27. SACRAMENTO, CA. 1,866,100 Stations 39, Subscribers 64%. Spanish 19%, Black 8%.
1 KSEG Classic Rock Entercom. + 0.2; 8.9-9.9-9.1, #1 share, exclusive format, only station using “Rock.”
2 KFBK/KFBK-FM News/Talk iHeart. – 0.2; 7.9-8.0-7.7. Next N/T is Capital Public KXJZ, down 4.6.
3 KDND CHR Entercom. – 0.2; 6.1-5.7-5.9, #1 Cume 578,600, leads 2 Rhym-CHRs KSFM 2.4 & KHHM 2.6.
4 KYMX Adult Contemporary CBS Radio. + 0.8; 4.6-4.5-5.4. Exclusive A/C, + 2 Hot A/C Total Share: 14.3.
5 KZZO Hot A/C CBS Radio + 0.1; 4.8-4.9-4.9, leads Entercom Hot A/C KUDL 0.9. Total Hot A/C Share: 8.9.
5 KHYL Rhythmic Oldies iHeartMedia. + 1.9; 3.6-5.2-4.7, the move from A/C is paying off.
7 KRXQ Rock Entercom. + 0.2; 4.5-4.2-4.7. Entercom owns all Sacramento Rock brands. Total Share: 18.0.
8 KKDO Modern Rock Entercom. – 0.2; 4.6-4.9-4.4. Complements Entercom Rock KRXQ & Classic Rock KSEQ.
8 KQJK Adult Hits iHeart. + 0.7; 3.5-3.9-4.2, is the format exclusive with mid-range results.
10 KNCI Country CBS Radio. – 1.1; 5.1-4.5-4.0, leads iHeart KBEB 0.9, Entravsn KNTY 1.9. Country Total: 9.2.
10 KUDL Hot AC Entercom. + 0.5; 3.5-3.5-4.0, moving forward.
12 KSFM Rhythmic-CHR CBS Radio. – 0.5; 4.0-4.2-3.5, leads Entravsn RhymCHR KHHM 0.2. All CHR: 12.7.
13 KHHM Rhythmic-CHR Entravision. + 0.9; 2.4-2.3-3.3, moving in the right direction.
14 KXJZ News/Talk Capital Public Radio. – 0.5; 3.6-3.4-3.1, Capital Public Classical KGRB adds 1.2 to Total 4.3.
14 KBEB Country iHeart. + 0.8; 2.3-2.5-3.1. Now a 1.0 lead over Entravision Country KNTY.
16 KXSE Spanish Adult Hits Entravision. + 0.1; 2.4-2.5-2.5, tops all in the 4 Spanish format. Total: 6.4.
17 KNTY Country Entravision. + 0.1; 2.0-2.0-2.1.
18 KSTE Talk iHeartMedia 1.7; News/Talk KQED SF on KQEI-F 0.2 Total News/Talk Share: 12.7.
19 KLMG Spanish CHR Lazer Broadcasting 1.6 & RegMex KGRB 0.5. Entravision Regional Mexican KRCX 1.2.
Sports: Entercom KCTC/KCTC-HD2, 1.4. CBS KHTK, 1.3. Total Sacramento Sports: 2.7.
Swings: + 1.9 Rhymic Oldies KHYL, + 0.9 Rhymic-CHR KHHM; – 1.1 Country KNCI, – 0.7 ModRock KKDO.
Shares: Entercom 29.2-28.9-28.3, iHeart 18.8-21.2-21.4, CBS 20.2-19.7-19.1, Entravision 8.3-8.2-9.3.

28. SAN ANTONIO, TX. 1,818,600. Stations 48, Subscribers 63%. Spanish 53%, Black 7%.
1 KCYY Country Cox Media Group. + 0.9; 6.3-7.0-7.2. A big Country market, 4 stations Total 14.6.
2 KONO-F Classic Hits Cox Media Group. – 1.6; 7.5-6.6-5.9. This is the only Classic Hits/Rock.
3 KXXM CHR iHeart. + 0.8; 4.6-5.3-5.4, snatches #1 cume 650,600, leads Alpha CHR KTFM 2.4.
4 KAJA Country iHeart. – 1.4; 6.6-5.9-5.2 trails Country KCYY 2.0. Cox Classic Country KKYX 3.2 back.
5 KSMG Hot A/C Cox. + 1.3; 3.6-4.8-4.9, the only Hot A/C; iHeart A/C KQXT behind 1.0.
6 KROM Regional Mexican Univision. + 0.5; 4.2-4.3-4.7, leads the 4 Regional Mexican Total: 8.0.
6 KBBT Rhythmic-CHR Univision. + 0.1; 4.6-3.9-4.7, taking iHeart Rhythmic-CHR KZEP by 1.4.
6 KQXT-F Adult Contemporary iHeart. + 0.3; 4.4-3.8-4.7. Total A/C + Hot A/C Shares: 8.9.
9 WOAI News/Talk iHeart. – 0.6; 5.2-4.5-4.6 leads Texas Public N/T KSTX 1.8 & Alpha N/T KTSA 3.5.
10 KISS-F Rock Cox. + 0.3; 4.1-3.8-4.4. Add Classic Rock KTXX for Cox Rocks Total 8.0.
11 KXTN-F Tejano Univision. – 0.2; 4.1-4.1-3.9, subscribing Spanish / Mexican formats Total: 12.8.
12 KTKX Classic Rock Cox. – 0.8; 3.4-3.9-3.6.
12 KJXK Alpha Media Adult Hits. – 0.8; 3.4-3.2-3.6, consistent performing market exclusive.
14 KTFM CHR Alpha Media. + 0.2; 2.8-2.9-3.0. iHeart Rhym-CHR KZEP off 0.3. All CHR Totals 15.8.
15 KSTX News/Talk Texas Public Radio. – 0.9; 3.7-3.0-2.8. The 3 station News/Talk Total Share: 8.5.
16 KZEP-F Rhythmic-CHR iHeart. + 0.3; 2.4-2.5-2.7. Steady but below initial trend.
17 KMYO Rhythmic Oldies Univision. + 0.1; 2.3-2.6-2.4, a format that could have legs.
18 KPAC Classical Texas Public Radio. – 0.5; 2.8-2.5-2.3. Combined with Texas Public N/T Totals 5.1.
19 KKYX Classic Country Cox. – 0.3; 2.3-2.6-2.0. iHeart Classic Country WRPT is 0.2.
20 Regional Mexican: Alpha Media KLEY-F 1.7. Alpha KSAH-F 1.5. iHeart KQHT-HD3 1.0.
Christian: CHR/Rock EMF. 1.0. News/Talk: Alpha Media KTSA 1.1.
Sports: iHeart KTKR 0.7. Alpha KZDC 0.6. Cox KONO 0.2. Total San Antonio Sports: 1.4.
Swings: + 1.3 Hot A/C KSMG, + 0.9 Country KCYY; – 1.6 Classic Hits KONO, -1.4 Country KAJA.
Shares: Cox 27.4-28.9-28.2, iHeart 25.0-23.7-24.5, Univision 15.4-14.9-15.7, Alpha 10.8-10.6-11.5.

29. CINCINNATI, OH. 1,760,700. Stations 37, Subscribers 62%. Black 12%, Spanish 2%.
1 WLW Talk iHeart. +2.3; 10.9-12.0-13.2, big lead gets bigger; 6.3 over next two on #5 cume!
2 WGRR Classic Hits Cumulus. – 1.2; 8.1-7.8-6.9, tops Cumulus Classic Rock WOFX by 1.1.
2 WKRQ Hot AC Hubbard. Steady, 6.9-6.7-6.9, tops other Hubbard HotA/C WREW 1.5.
4 WUBE-F Country Hubbard. + 0.5; 5.7-6.6-6.2. The 3 Country stations Total 9.6.
5 WOFX-F Classic Rock Cumulus. – 0.8; 6.6-6.9-5.8, beats iHeart Rock 1.9 & Cumulus Rock WFTK 3.5.
6 WRRM Adult Contemporary Cumulus. – 1.7; 6.9-6.1-5.2 add the Hubbard Hot A/Cs = 16.8.
7 WREW Hot A/C Hubbard. + 0.3; 4.4-5.0-4.7. Hubbard Hot A/C pair Totals 11.6.
8 WKFS CHR iHeart. + 0.1; 4.1-4.4-4.2. Cincinnati’s only CHR of any type.
9 WIZF Urban Radio One. + 0.7; 3.4-3.5-4.1, only Urban type besides R&B Oldies WOSL, behind 1.5
10 WEBN Rock iHeart. + 0.3; 3.6-3.5-3.9. The 4 Rock (Classic, Modern & 2 regular) Total: 13.0.
11 WKRC Talk iHeart. + 0.4; 2.6-3.2-3.0, just 0.1 difference ahead of Cincy Public N/T WVXU.
12 WVXU News /Talk Cincinnati Public Radio. + 0.1; 2.8-2.8-2.9. The 4 News/Talkers are +1.2, to 19.4.
12 WGUC Classical Cincinnati Public Radio. – 0.6; 3.5-2.7-2.9, format exclusive; CPR combo scores 5.8.
14 WOSL R&B Oldies Radio One. No gain, no pain, 2.6-2.4-2.6, good potential, still watching.
14 WCKY Sports iHeart. + 0.2; 2.4-2.0-2.6 vs iHeart Sports WSAI at 0.8, Total Sports Share: 3.4.
16 WFTK Rock Cumulus. + 0.6; 1.7-1.8-2.3.
17 WNNF Country Cumulus. + 0.1; 2.1-1.8-2.2. Hubbard Country WYGY, – 0.4; 1.6-1.5-1.2.
Etc: iHeart Modern RockWEBN-HD2, 1.0. Educl Community Variety WOBO 0.5.
Northern Kentucky University Adult Alternative WNKU/WNKN 0.4. Radio One Talk WDBZ 0.3.
Maple Knoll Communities Adult Standards WMKV 0.2.
Swings: + 2.3 Talk WLW, + 0.7 Urbaan WIZF; – 1.7 A/C WRRM, – 1.2 Classic Hits WGRR.
Shares: iHeart 24.9-26.5-28.7, Cumulus 25.4-24.4-22.4, Hubbard 18.6-21.2-19.0, Radio One 6.2-6.1-7.0, Cincinnati Public Radio 6.3-5.5-5.8.

30. CLEVELAND, OH. 1,758,800. Black 20%, Spanish 4%. Stations 36, Subscribers 58%.
1 WMJI Classic Hits iHeart. + 1.4; 10.3-11.7-11.7, #1 share & cume 647,300. Boomers Rock!
2 WGAR-F Country iHeart. + 0.7; 8.6-8.8-9.3, exclusive Cleveland Country. iHeart wins 1-2-3.
3 WHLK Adult Hits iHeart. + 1.0; 8.0-9.1-9.0. Unique format great when done right. All in Top 5 gain.
4 WZAK Urban A/C Radio One. + 0.7; 6.5-5.9-7.2; leads partners Urban WENZ 2.6, Gospel WJMO 6.2.
5 WNCX Classic Rock CBS Radio. + 0.3; 6.4-6.8-6.7, tops iHeart Rock WMMS 2.5, ModRockHD2, 5.7.
6 WTAM News/Talk iHeart. – 0.1; 6.3-6.4-6.2, leads Ideastream News/Talk 4.1. N/T Total: 8.8.
6 WDOK Adult Contemporary CBS Radio – 0.6; 6.7-6.1-6.1, A/C leader’s Spring Stops Santa Slide.
8 WQAL Hot A/C CBS Radio. – 0.5; 5.8-5.4-5.3; only Hot A/C. Add CBS A/C WDOK to Total 11.4.
9 WMMS Rock iHeart. + 0.1; 4.6-4.6-4.7; Ol’ Buzzard still circles. Cleveland Rock Total: 12.4.
10 WENZ Urban Radio One. – 0.3; 4.9-4.4-4.6, add co-owned UrbanA/C WZAK & Gospel WJMO: 12.8.
10 WAKS CHR iHeart. + 0.9; 3.7-4.3-4.6; gains but still low for the typical iHeart CHR.
12 WKRK-F Sports CBS Radio. – 1.0; 3.5-2.8-2.5, still must be off-season for the only game in town.
13 WCPN News/Talk Ideastream. – 0.5; 2.6-2.5-2.1. Holds 1.6 lead on Kent State University N/T WKSU.
14 WMMS-HD2 Modern Rock iHeart. – 0.6; 1.6-1.3-1.0. WJMO Gospel Radio One also at 1.0.
14 WCLV Classical Cleveland Classical Radio, 1.0. Exclusive format.
17 WKHR Adult Standards Kenston Local School District, 0.9.
18 WKSU-F/WKRJ/WKRW/WKSV/WNRK News/Talk Kent State University, 0.5.
18 WCRF-F/WVMS Religious Teaching Moody. 0.5, is the only Inspirational subscriber.
Swings: + 1.4 Classic Hits WMJI, + 1.0 Adult Hits WHLK; – 1.0 Sports WKRK-F, – 0.6 A/C WDOK & – 0.6 Modern Rock WMMS-HD2.
Shares: iHeart Tops ALL PPMs: 43.1-46.2-46.5 ! CBS 22.4-21.1-20.6, Radio One 12.4-11.5-12.8.

Takeaways:
* Is Digital new content or just new delivery?
* Radio Renaissance: Refresh the Same Old Same Old
* Adult Hits and Urban A/C-Oldies hear potential.
* Don’t forget Boomers and All That Money on the Table!
* 2016 Political Income has started; how about you?

Broadcast Connector Clark Smidt delivers prompt results without added cost.
Our Conversation Impacts Your 2Q & Beyond: 978 470-2120. Andover, MA.
www.broadcastideas.com [email protected] @ClarkSmidt
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