Long, Unskippable Ads: Radio’s Next Problem?


By Adam R Jacobson

Can the radio industry learn a thing or two from Google and its YouTube platform?

That’s a silly question. Of course it can glean lots of vital information about how Radio can properly target consumers and advertisers in a digital age, you’re probably thinking right now.

Given what YouTube just did about one of its most user-disliked advertising features, will AM and FM radio stations learn to follow their lead on making necessary adjustments to how paid advertisements are delivered to its audience? Or, will it stick to its tried-and-true :30s and :60s, bundled into a ridiculously long stop set that no one can skip over without tuning out?

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