A ‘JAY LENO SHOW’ ENCORE TOPS A FIRST-RUN DRAMA.ON A COMPETING NETWORK IN ADULTS 18-49, TOTAL VIEWERS AND ALL OTHER KEY MEASURES.
Primetime averages for the week of December 28-January 3 in adults 18-49 were Fox (2.6/7), ABC (2.0/6), CBS (1.8/5), NBC (1.7/5) and CW (0.4/1). In overall total viewers the weekly averages were CBS (8.3 million), Fox (7.3 million), ABC (6.4 million), NBC (5.1 million) and CW (0.9 million).
NBC highlights for the week of December 28-January 3:
Friday, an encore telecast of “The Jay Leno Show” topped a rebroadcast of CBS’s drama “Numb3rs” in adults 18-49 and other key demographic measures.
On Wednesday, a two-hour block of encore telecasts of “The Office” ranked #2 among the major networks in adults 18-49 and #1 in adults and men 18-34.
Wednesday, a rebroadcast of “The Jay Leno Show” ranked #2 among the major networks in its slot in adults 18-49, total viewers and all other key measures, topping a first-run telecast of ABC’s “Eastwick.” This marked the fourth time in six weeks that the Wednesday edition of “The Jay Leno Show” has ranked #2 among the major networks in adults 18-49 and the fifth time in six Wednesdays that “Leno” has ranked #2 in total viewers.
Wednesday’s “Leno Show” rebroadcast matched or topped the results on the same night in both 18-49 and total viewers for encore telecasts of Fox’s “Glee” and ABC’s “The Middle” and “Cougar Town.”
Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
Additional NBC highlights for the week of December 28-January 3:
Monday from 10:01-11 p.m. ET, an encore telecast of “The Jay Leno Show” averaged a 0.9/3 in adults 18-49, a 1.1/3 in adults 25-54 and 3.2 million viewers overall. Monday’s time-period competition included CBS’s “CSI: Miami” encore and ABC’s telecast of the movie “Pirates of the Caribbean: At World’s End.”
Comparisons with Jay Leno’s 2008-09 average at 11:35 p.m. ET on “The Tonight Show with Jay Leno” are: in adults 18-49 (0.9 vs. 1.4), adults 25-54 (1.1 vs. 1.8) and total viewers (3.2 million vs. 5.1 million). Comparisons to NBC’s Monday-through-Friday 10-11 p.m. ET non-sports average over the prior 52 weeks were: in adults 18-49 (0.9 vs. 2.2), adults 25-54 (1.1 vs. 2.7) and total viewers (3.2 million vs. 6.9 million).
Tuesday from 10:01-11 p.m. ET, an encore telecast of “The Jay Leno Show” averaged a 0.9/3 in adults 18-49, a 1.1/3 in adults 25-54 and 3.0 million viewers overall. Tuesday’s time-period competition included CBS’s telecast of “The Kennedy Center Honors” and ABC’s special edition of “20/20.”
Comparisons with Jay Leno’s 2008-09 average at 11:35 p.m. ET on “The Tonight Show with Jay Leno” are: in adults 18-49 (0.9 vs. 1.4), adults 25-54 (1.1 vs. 1.8) and total viewers (3.0 million vs. 5.1 million). Comparisons to NBC’s Monday-through-Friday 10-11 p.m. ET non-sports average over the prior 52 weeks were: in adults 18-49 (0.9 vs. 2.2), adults 25-54 (1.1 vs. 2.7) and total viewers (3.0 million vs. 6.9 million).
Wednesday from 10:01-11 p.m. ET, an encore telecast of “The Jay Leno Show” averaged a 1.3/4 in adults 18-49, a 1.6/4 in adults 25-54 and 4.4 million viewers overall. Wednesday’s time-period competition included CBS’s “CSI: NY” encore and ABC’s first-run telecast of “Eastwick.” In the time period, “Jay Leno” ranked #2 among the major networks in all key ratings categories – adults, men and women 18-34, 18-49, 25-54, plus total viewers — topping “Eastwick.”
This marked the fourth time in six weeks that the Wednesday edition of “The Jay Leno Show” has ranked #2 among the major networks in adults 18-49 and 25-54 and the fifth time in six Wednesdays that “Leno” has ranked #2 in total viewers.
The 1.3 adults 18-49 rating for the “Jay Leno” rebroadcast matched or topped the results for Wednesday’s encore telecasts of Fox’s “Glee” (a 1.1 at 8 p.m. and a 1.3 at 9 p.m.), ABC’s “The Middle” (1.2) and “Cougar Town” (1.3). The 4.4 million total viewers for the “Leno” rebroadcast also tops the Wednesday results for the encore episodes of Fox’s “Glee” (3.4 million at 8 p.m., 3.6 million at 9 p.m.) and ABC’s “The Middle” (4.2 million) and “Cougar Town” (3.8 million).
Comparisons to Jay Leno’s 2008-09 average at 11:35 p.m. ET on “The Tonight Show with Jay Leno” were: in adults 18-49 (1.3 vs. 1.4), adults 25-54 (1.6 vs. 1.8) and total viewers (4.4 million vs. 5.1 million). Comparisons to NBC’s Monday-through-Friday 10-11 p.m. ET non-sports average over the prior 52 weeks were: in adults 18-49 (1.3 vs. 2.2), adults 25-54 (1.6 vs. 2.7) and total viewers (4.4 million vs. 6.9 million).
Friday from 10:01-11 p.m. ET, an encore telecast of “The Jay Leno Show” averaged a 1.0/3 in adults 18-49, a 1.2/3 in adults 25-54 and 3.3 million viewers overall. Friday’s time-period competition included ABC’s “20/20,” Fox’s telecast of the Sugar Bowl and CBS’s encore telecast of “Numb3rs.” In the time period, the “Leno” rebroadcast topped the “Numb3rs” encore in adults 18-49, adults, men and women 18-34, men 18-49 and men 25-54.
The “Jay Leno Show” encore increased from its first half-hour to its second by 22 percent in adults 18-49 (1.1 vs. 0.9), 33 percent in adults 18-34 (0.8 vs. 0.6), 67 percent in women 18-34 (1.0 vs. 0.6) and 23 percent in total viewers (3.7 million vs. 3.0 million).
Comparisons to Jay Leno’s 2008-09 average at 11:35 p.m. ET on “The Tonight Show with Jay Leno” were: in adults 18-49 (1.0 vs. 1.4), in adults 25-54 (1.2 vs. 1.8) and total viewers (3.3 million vs. 5.1 million). Comparisons to NBC’s Monday-through-Friday 10-11 p.m. ET non-sports average over the prior 52 weeks were: in adults 18-49 (1.0 vs. 2.2), adults 25-54 (1.2 vs. 2.7) and total viewers (3.3 million vs. 6.9 million).
(source: data and information provided by NBC)
