There's a new kid coming to the block, and like the new kid on many of the nation's blocks, it's going to speak Spanish. Shop Latino TV is aiming to compete with cable shopping networks QVC and HSN, and is hoping that a launch on "the luckiest day of the century, 7/7/7," will fuel it to a big piece of what it calls a 7B home-shopping pie.
The channel is a product of Mexican/Latin American company Grupo Innova and Home Shopping Hispano in the US. It plans to operate on the US mainland and on Puerto Rico. It will operate 24/7 out of studios in Miami with distribution hubs in Miami, Los Angeles and Puerto Rico.