If your holiday shopping list calls for a TV station, here’s a closer look at the five that Media General has decided it could part with to rationalize its portfolio. The largest market, strictly speaking, is Greenville-Spartanburg, but WNEG, Channel 32, comes without one of its major assets – a network affiliation. The station, licensed to Toccoa, GA, will no longer be a satellite of Media General’s CBS affiliate, so the buyer will need to come up with a new programming strategy. WNEG does already have a separate identity from WSPA, since it produces 2.5 hours of local news, weather and sports programming daily. The others include two ABC affiliates, an NBC and a CW. According to estimates by BIA Financial Network, the five accounted for 39.3 million in combined billing last year.
CALLS |
Ch. |
Net. |
Market |
Rank |
Revs. ’06** |
WNEG-TV |
32 |
* |
Greenville-Spartanburg |
36 |
2125 |
WCWJ-TV |
17 |
CW |
Jacksonville, FL |
49 |
10575 |
WTVQ-TV |
36 |
ABC |
Lexington, KY |
64 |
9750 |
WMBB-TV |
13 |
ABC |
Panama City, FL |
154 |
7975 |
KALB-TV |
5 |
NBC |
Alexandria, LA |
180 |
8900 |
Total revenues for stations offered for sale |
|
39325 |
*WNEG, licensed to Toccoa, GA, is currently a satellite of WSPA-TV, Ch. 7, CBS, but will become an independent once sold — **(000) — Source: BIAfn Media Access Pro