Lose the Spot Formula


Jeffrey-HedquistBy Jeffrey Hedquist

Stop writing commercials. Hedquist Productions, Inc. President/Creative Director Jeffrey Hedquist has a good reason to heed his request.

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Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.