Lotus Communications’ KWKW 1330 AM ESPN Deportes Los Angeles recently launched a major partnership with the Los Angeles Boys & Girls Club. When KWKW’s community service personnel recently learned that the Club was in desperate need of funds in order to provide after school programs, the station management decided to step in with a $50,000 check. The money wasn’t raised by listeners. Instead, station President James Kalmenson decided to make a difference in the community KWKW serves by adding a line item to their operating budget.
“One of the founding principles of our company has been to be of service to our community,” said Kalmenson. “As a result of the donation, the Los Angeles Boys & Girls Club was able to greatly expand its services for the local community. Word quickly spread and the attendance immediately tripled and continues to thrive today.”
In an effort to continue momentum and inspire others to contribute to the Club financially, KWKW has also launched a PSA campaign this month that will continue throughout 2013. Additionally, the station will sponsor the Club’s annual Thanksgiving Dinner, which typically feeds more than 300 people. In December, KWKW will donate 500 toys to the Club’s Christmas Toy Drive. They’ll also broadcast live at the Club on Dec. 7 to encourage people to drop off toys, all of which go to children ages 2-16 at the Club’s annual Christmas event. KWKW personalities Armando Aguayo, Mario Amaya, Halim Zadat and Erika Garza will attend both the Thanksgiving and Christmas events.
Juana Lambert, executive director of Los Angeles Boys & Girls Club said, “KWKW has been instrumental in creating and growing our community by giving our friends and neighbors the opportunity to gather, learn, and grow in a safe, fun and stimulating environment. We’re very fortunate to have such a great partner and look forward to a long future together.”