By Adam R Jacobson
RBR + TVBR
In the Tidewater region of Virginia lies a media company mainly known for its radio stations across six markets, including Norfolk.
Unbeknownst to some, this company — Max Media — also has among its holdings two TV stations, each with a satellite station, in Puerto Rico. The company also owns WNKY-40 in Bowling Green, Ky. Its main signal is the market’s NBC affiliate; its DT2 signal is the market’s CBS affiliate.
This explains why Max Media Chairman/CEO Gene Loving has a vested interest in the FCC’s incentive auction, which is set to conclude Stage 4 of the Reverse Auction today (1/13).
Loving is hardly loving how the auction is transpiring, and on Thursday (1/12) fired off a letter to the FCC’s two Republican Commissioners — Ajit Pai and Michael O’Rielly — to raise some serious issues that are now known about the incentive spectrum auction.