Lowe

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“All-American Muslim” has been running on cable channel TLC for about a month, with advertising support from hardware giant Lowe’s. But after taking heat from a conservative Florida group, Lowe’s pulled the ads, and now it’s taking heat from the other side.


The program purports to show the daily lives of American Muslims living in the Detroit area, and it gets into the discrimination they occasionally face, according to a California state senator that is considering taking action against Lowe’s in that state.

The Florida Family Association sees something much more sinister going on. “The Learning Channel’s new show All-American Muslim is propaganda clearly designed to counter legitimate and present-day concerns about many Muslims who are advancing Islamic fundamentalism and Sharia law. The show profiles only Muslims that appear to be ordinary folks while excluding many Islamic believers whose agenda poses a clear and present danger to liberties and traditional values that the majority of Americans cherish.”

Lowe’s decided it could continue to advertise on TLC, while simply avoiding this one program, but it’s decision to pull the ads has inspired California State Senator Ted Lieu to look into the matter, with an eye toward seeing if Lowe’s has behaved illegally under laws of that state. He said that if nothing else, it was ironic that Lowe’s displayed exactly the kind of discrimination that the show occasionally focuses on.

Florida Family Association has been alerting its members since mid-November in an effort to drive Lowe’s away from the program.

TLC says that the program continues to benefit from stable advertiser support.