Loyal Ears has inked a deal with YourNews.com for radio distribution in North America. The two companies will provide an online 24/7 News, Sports, Entertainment and Classified platform designed to move dollars from failing print to the web. The radio model, with web and smart phone access, is customizable for ad insertion by zip code and user-generated content.
Loyal Ears COO, Jimmy Risk commented, "We are watching the steady demise of Newspaper dailies. Your News helps a radio station grab money and mindshare in this changing landscape. Say hello to the new paper boy."
Glen Gardner, of Loyal Ears says, "The exclusive ZIPTARGET technology that has been developed for this project is specifically designed to scoop up the dollars that used to go to newspaper. Stations will be able to drill into zip codes to get results for clients and ratings for themselves."
YourNews.com/CEO, Sam Anthony remarked, "We are delighted to be working with the mavericks at Loyal Ears. The exodus of daily newspapers will create mass consolidation and a unique opportunity for radio to fill the void. All great fortunes are made during paradigm shifts such as this."
Loyal Ears will provide ongoing "swat team" sales training and web marketing seminars for its market exclusive clients.