LRN Welcomes Another WWO Vet For Key Sales Role

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LOS ANGELES — Local Radio Networks (LRN) has added to its team of “24/7 music format experts” by bringing in a new VP of Affiliate Sales.


Matt Caldaronello takes the role after serving nearly 13 years as VP of Affiliate Management at Westwood One, and before that five years as its VP of Affiliate Sales.

Caldaronello joined WWO, now owned by Cumulus Media, in June 1998, taking the job of Director of Affiliate Relations.

The hiring of Caldaronello marks the fourth defection from Westwood One seen at LRN; 18 months ago three other WWO execs joined LRN.

More executive announcements are expected in the coming weeks, LRN noted in a release distributed early Tuesday (1/8).

“Matt is one of network radio’s most highly respected affiliate sales and relations professionals,” said LRN President/CEO Steve Swick. “He is passionate about the 24/7 music format business and cares deeply about the radio station owners and operators who rely and depend on superior quality content and service, combined with local control. His long-term relationships will be an asset to the radio stations migrating to LRN.”

Caldaronello added, “Broadcasters are ready for a positive change. LRN is dedicated exclusively to 24/7 music programming, which allows them to focus entirely on the needs of local broadcasters. LRN’s strategic relationships with ABC News Radio for award-winning news and with Skyview Networks for advanced XDS satellite delivery add more high-quality options for affiliates. I’m excited about the opportunities and new tools that I can now offer owners and operators, including maximum flexibility and control, along with quick turnaround solutions.”

Local Radio Networks (LRN) produces thirteen 24/7 music formats and distributes news from ABC News Radio. It offers advanced dual delivery platforms via XDS satellite, from a partnership with Skyview Networks, or LRN’s proprietary Radio Velocity Control (RVC), which integrates with most automation systems or can serve as a stand-alone automation option. Skyview Networks is the exclusive national network ad sales representative for LRN.

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