Ludwig Enterprises has engaged the services of ViewWay Marketing to sell advertising space on its new broadcast platform (5/7/08 RBR #90).
Jon Canaday, ViewWay president remarked, “ViewWay is very excited about this new method of advertising. We are confident ad agencies will embrace a media capable of reaching the ethnic groups that are growing in buying power, but difficult to reach. Equally important as an offering; it is truly measurable to provide accurate ROI or Percentage of Profit (POP)."
ViewWay will be representing Ludwig’s services to prospective advertisers and responsible for the sales and marketing of the new digital broadcasting service.
Miami-based Ludwig is a new entrant into the digital radio market offering a new subscriber based radio service which plans on serving un-served or under-serviced ethnic markets.
Other non-traditional groups will also have access on this revolutionary new platform. Discussions are in progress with content providers to program an opera channel, an educational channel, a meditation channel and more.
Ludwig’s model is designed to provide specialized programming content not just to one local area but over its network to 50 markets. No one market has to have a large number of subscribers. The cost of programming can be spread over all 50 markets to make specialized programs available to targeted small but valuable groups of listeners.