ZGS Communications announced Hernández has been named Vice President and General Manager of KVDA Telemundo San Antonio. Hernández has over 20 years experience in the broadcasting industry and is returning to the station where he began his media career as a local Account Executive. Hernández will report to Ronald J. Gordon, Chairman and CEO of ZGS Communications.
“We are excited about the energy and vision Luis brings to the station, the market, and our senior management team,” commented Gordon. “His vast experience in the industry, as well as the Hispanic market is a tremendous asset to our company. KVDA is the fastest growing station in the market and we look forward to continued success under Luis’ leadership.”
Hernández most recently served as Vice President and General Manager of the Azteca America station in Dallas. Prior to that, he held a variety of leadership roles at Univision including General Manager of the stations in Denver and Albuquerque, and General Sales Manager in Dallas and El Paso. He is an active member of the Texas Broadcasters Association.
“I am thrilled to be back in San Antonio at the station that launched my career in television. This is a wonderful opportunity. I look forward to serving the Hispanic community and helping local advertisers grow their businesses through strategic relationships with KVDA,” said Hernández.