Chattanooga-based Luken Communications presents the latest addition to its multicast network portfolio, “The Heartland Network.” It features a broader spectrum of true country music, including Bluegrass, Americana, Texas country and more. Heartland has 18 existing Luken affiliate stations including WSMV in Nashville, WBMA in Birmingham, KIVI in Boise and WPSD in Paducah. As the only broadcast network focusing on classic country music and entertainment, Heartland is truly The Heart of Country.
Says Matt Winn, Luken EVP, “We recently surveyed a sampling of our viewing audience and determined that there was more to country music than we currently offer.” Winn adds, “Our loyal viewers, who are part of the 96 million country music fans in the U.S., love the sounds from Nashville, but they also love the sounds of Austin, Bakersfield and Branson. Therefore, in the coming months we will expand our country music offerings to showcase the historic styles from these geographic locations and more. In addition, we are changing our name to reflect this broadening of our network presentation.”
Heartland officially launched 10/9 with syndicated and first run shows along with digitally restored content pulled from the vaults on Music Row, creating an experience that brings delight to country music lovers of every generation and genre. The program lineup includes The Rick & Bubba Show, Texas Music Scene, Nashville Now, The Country Vibe, Music City Tonight, Gaither Gospel Hour, Larry’s Country Diner and classic episodes of Crook & Chase.
Other Luken networks include Retro Television (Retro TV), My Family TV, PBJ, Frost Great Outdoors, TUFF TV and MyCarTV.